Immersive, innovative, intuitive – the BMW i Vision Dee embodies our vision of the future of digital mobility:

  • Dee stands for Digital emotional experience
  • She’s a digital companion that interacts emotionally with you and accompanies you on a journey between physical and virtual reality
  • A milestone on the path to our next model generation, the NEUE KLASSE, coming in 2025

GET TO KNOW BMW i VISION DEE IN A VIDEO.

THE EXTERIOR DESIGN.

The classic sporty sedan with the three-box design combines minimalist forms with a new dimension of individualisation and emotional character – digital features replace analogue elements.

Headlights and BMW kidney form a uniform graphic surface.
Topshot view from i Vision Dee.
Deliberately minimalist design.
Digital icon with a smile.
E Ink technology for different exterior colours.

"BMW i Vision Dee shows what’s possible when hardware and software are combined. This allows us to exploit the full potential of digitalisation to transform the car into an intelligent companion. That is the future for automotive manufacturers – and for BMW, also: the fusion of the virtual experience with genuine driving pleasure.

Oliver Zipse (CEO, BMW Group)

​FURTHER DIGITAL TECHNOLOGIES.

INTERACTIVE COMMUNICATION

The ultimate companion, BMW i Vision Dee has a voice full of personality that can also be heard outside the vehicle. She intelligently responds to you and the surroundings.

  • To put the digital experience in the foreground, the reduced design language of the exterior is replicated in the interior
  • Whether while driving or on a virtual journey with BMW i Vision Dee, voice interaction is the most important mode of operation
  • Through dialogue a natural and emotional relationship between human and vehicle is developed

DIVE INTO THE VIRTUAL BMW WORLD AND DISCOVER BMW i VISION DEE.

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A LOOK INTO THE FUTURE WITH BMW I VISION DEE.

Together into a digital and emotional future — with Arnold Schwarzenegger and BMW i Vision Dee.

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BEHIND THE SCENES WITH BMW I VISION DEE.

The future is defined by the details.
A vision comes to life.
The best way to test drive the future.